Perfect BBQ, or Soccer Match? With DirecTV's 'Grill in Picture' You Don't Have to Choose

Outrageous Idea Eliminates That Familiar Summertime Catch-22

By Ann-Christine Diaz. Published on May 13, 2016

Editor's Pick

Summertime is nearly upon us and with that comes a familiar Catch-22: do you grill that perfect barbecue to perfection and take your eyes away off your soccer team's match, or do you watch and risk burning your ribs into black, chalky lumps?

"Grill in Picture," an out-there invention from DirecTV and Ogilvy Argentina, eliminates that dilemma and allows you to make the best of both situations. The set-up involves a camera that attaches to your grill and then broadcasts the cooking meats directly onto your TV screen. So while you're watching Messi make a goal, you can also make sure your hotdogs aren't turning into charcoal.

The agency has promoted the idea with this funny, melodramatic video that plays up the internal conflict Argentines feel when faced with the grilling vs. game-watching decision, and the campaign invites them to win the device by sharing their own "traumas" with the hashtag #ParriInPicture.

According to Creative Director Maximiliano Maddalena, the "Grill in Picture" is the real deal. Originally the agency created one device, but the response to the video in South America has been so great it is in the midst of producing 15 more.

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May 13, 2016
Ogilvy & Mather Buenos Aires
Group Creative Director:
Maximiliano Maddalena
Group Creative Director:
Javier Mentasti
Art Direction:
Diego Grandi
Art Direction:
Nicolas Vara
Art Direction:
Ignacio Flotta
Art Director:
Javier Pizarro
Italo Canepa
General Account Director:
Natalia Noya
Account Director:
Nicolas Herrasti
Account Executive:
Rosario Orfila
Head of Audiovisual Production:
Valeria Pinto
Agency Producer:
Viviana Simone
Production Company:
Oruga Cine
Fede Russo
Ana Lucia Roether
Executive Producer:
Ioni Borisonik
Coordinating Producer:
Ariel Fainholc
Post Production:
Santiago Travi
Director, Photography:
Juan Costamagna
Music Production:
Sebastian Costa
Facundo Laurence
Prop Design:
Soda Pasta

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