Creativity

DirecTV: Motorcycle

Cable really sucks.

Published on Jan 07, 2013

Editor's Pick

Grey New York is proving to be a master of hyperbole -- especially when it comes to imaginative "what-if" sequences. The latest masterpiece from the agency, along with director Tom Kuntz, takes a similar tack to the previously celebrated campaign for DirecTV.

This time, there are two protagonists, discussing how annoying cable is -- and while it's tough to call the scenarios they bring up realistic, they are definitely more possible than the mobs, fake funerals and Charlie Sheen shenanigans that marked the previous campaign. While still far-fetched, you could actually conceive of these things happening to you, and that makes the new campaign, which is for DirecTV's "Genie" offering, perhaps even a little bit better than its predecessor. There are going to be more executions of a similar variety, the agency said.

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Credits

Date
Jan 07, 2013
Agency:
Grey New York
Client:
DirecTV
President/CCO:
Tor Myhren
ECD/Production:
Dan Kelleher
Associate Creative Director:
Heather English
Art Director:
Matthew Nall
Copywriter:
Robert Cuff
Agency Executive Producer:
Andrew Chinich
Agency VP Producer:
David Cardinali
Production Company:
MJZ
Director:
Tom Kuntz
President:
David Zander
Senior Executive Producer:
Scott Howard
Producer:
Emily Skinner
Production Supervisor:
Daniel Gonzalez
Director of Photography:
Toby Irwin
1st Assistant Director:
Thomas Smith
2nd Assistant Director:
Robert Kay
Commercial Coordinator:
Midori Takata
Editor:
Mackenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
Executive Producer:
Sasha Hirschfeld
Sound Design:
Sam Shaffer
Visual Effects:
Method NY
Executive Producer:
Stuart Robinson
Visual Effects Supervisor:
Doug Luka
Visual Effects Supervisor:
Jay Hawkins
Visual Effects Producer:
Christa Cox
Compositing:
Dan Giraldo
Compositing:
David Piombino
Animation:
Christina Sidoti
Effects Artist:
Dan LeTarte
Effects Artist:
Andreu Lucio
Effects Artist:
Pol Chanthasartratsamee

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