DirecTV: Pants

Don't let it take over your life.

Published on Oct 22, 2012

Editor's Pick

Good technology is, first and foremost, unobtrusive. The bells and whistles come later. Grey New York releases a brand-new campaign for DirecTV which nicely brings to life your cable company's problematic DVR -- and how it literally starts ruining your life.

Three spots feature the "Conflict Box" showing up at the most inopportune moments -- interrupting your shower, your time in the bedroom and your kid's sleep. It's like that annoying frenemy you just can't get rid of, or worse, like a creepy stalker (especially in the shower scenario) that you need to call the cops on, stat. You'll especially like the quarrelsome relationship between the husband and wife, full of familiar passive aggressiveness that only DirecTV could make all better. Tom Kuntz of MJZ directs.

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Oct 22, 2012
Grey New York
Chief Creative Officer:
Tor Myhren
Executive Creative Director/Production:
Dan Kelleher
Vice President/Creative Director:
Doug Fallon
Vice President/Creative Director:
Steven Fogel
Executive Agency Producer:
Andrew Chinich
Agency Associate Producer:
Lindsay Myers
Production Company:
Tom Kuntz
1st Assistant Director:
Thomas Smith
2nd Assistant Director:
Robert Kay
David Zander
Director, Photography:
Hoyte van Hoytema
Production Supervisor:
Daniel Gonzalez
Commercial Coordinator:
Midori Takata
Senior Executive Producer:
Scott Howard
Gavin Cutler
Assistant Editor:
Ryan Steele
Executive Producer:
Sasha Hirschfeld
Sound Design:
Sam Shaffer
Visual Effects:
Method NY
Visual Effects Supervisor:
Jay Hawkins
Visual Effects Producer:
Christa Cox
Harry Prichett

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