Creativity

Dish: Doing Nothing

Look, no hands!

Published on Mar 15, 2012

Editor's Pick

What is it like to use Dish TV's new DVR, The Hopper? Well, if you know that it offers a huge amount of storage and includes a feature that lets you record four networks of primetime TV, it makes you a bit wacky.

Hilarious spots from BFG 9000 for The Hopper feature some crazy characters. A guy records using his marvelous new device by "doing nothing," while in "Ribbons," a genius creative premise features an incredibly overenthusiastic family intent on winning.

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Credits

Date
Mar 15, 2012
Agency:
Barton F. Graf New York
Client:
Dish
Vice President, Advertising:
Stephanie Pence
Chief Creative Officer:
Gerry Graf
Executive Creative Director/Production:
Eric Kallman
Copywriter/Art Director:
Molly Jamison
Copywriter/Art Director:
Eric Dennis
Copywriter/Art Director:
Matt Rogers
Producer:
Josh Morse
Production Company:
Arts & Sciences
Director:
Matt Aselton
Executive Producer:
Mal Ward
Producer:
Eric Sedorovitz
Editorial:
Mackenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
Executive Producer:
Sasha Hirschfeld
Audio Producer:
Heard City
Audio Engineer:
Philip Loeb
Color:
CO3
Colorist:
Tim Masick

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