Dish's Latest Ads Feature a 'Spokeslistener'

Brand Aims to Show It Understands Your Frustrations With Cable

By Alexandra Jardine. Published on Mar 13, 2017

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Dish aims to communicate that it's listening to your problems, in a new campaign illustrating people's frustrations with their current cable setup. To do that, instead of having a "spokesperson" talking at you, the ads feature a "spokeslistener," a slightly quirky bearded guy who sits in people's living rooms calmly listening to them venting, while assuring them, "I hear you."

The campaign, by Camp & King, includes a spot (seen here) in which a woman waits all day for the cable guy, who finally knocks at the door just after she gives up and decides to take a shower -- only to miss him. Another ad features a family wrestling with input feeds and remotes to get their TV working; the "spokesperson" sits watching them with an unusual-looking lap animal.

The ads were directed by Martin Granger at Moxie Pictures and are airing in more than 150 markets across the U.S.

"A spokesman talks at you, while a Spokeslistener listens to and communicates with you," said Jay Roth, Dish senior vice president and chief marketing officer, in a statement. "It's a demonstration of our commitment to acknowledge common customer frustrations, and then take the appropriate action to provide meaningful solutions."

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Mar 13, 2017
Camp & King
Chief Creative Officer:
Roger Camp
Chief Executive Offier:
Jamie King
Creative Director, Art Director:
Aaron James
Creative Director/ Copywriter:
Rob Thompson
Associate Creative Director, Art Director:
Luis Farfan
Associate Creative Director, Copywriter:
Andy Lewis
Senior Art Director:
Gustaf Jonsson
Senior Copywriter:
Rick Morrison
Director, Content Production:
Stacy McClain
Paul Golubovich
Brand Director:
Dana Rabb
Brand Development Supervisor:
Heather Lord
Brand Manager:
Sasha Rezaie
Director, Strategy:
Shannon Gillmore
Brand Strategist:
Peter Scanlon
Production Company:
Moxie Pictures
Martin Granger
Executive Producer:
Karol Zeno
Head of Production:
Paula Benson
Line Producer:
Heidi Soltesz
Post Production:
Cut + Run
Cut + Run
Jay Nelson
Pete Koob
Executive Producer:
Deanne Mehling
Sara Stasinos
Assistant Editor:
Christopher Kasper
Motion Graphics:
Tom Yaniv
Beacon Street Studios
Andrew Feltenstein
John Nau
One Union Recording Studios
Joaby Deal

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