This Charity's Christmas Cards Place the Nativity in the Modern Day Middle East

Doctors of the World Juxtaposed Images From Photojournalists With Traditional Scenes

By Alexandra Jardine. Published on Nov 30, 2016

Editor's Pick

U.K. medical charity Doctors of the World has created a set of hard-hitting Christmas cards that juxtapose traditional biblical scenes of the nativity with images from the modern day war-torn Middle East.

The cards, with titles including "Not So Silent Night" and "The Star of Bedlam," were designed by McCann London and feature photojournalism from Press Association taken over the last year. A pack of four limited edition cards, each of a different design, can be purchased at the charity's website for 10 pounds ($12.65).

Leigh Daynes, the charity's executive director, said in a statement: "Every Christmas a romanticised picture is presented of the holy land of the past, featuring peaceful pastoral images that are shared in homes, churches and high streets across the country. This is completely at odds with the humanitarian crisis that the region faces today. This Christmas we're asking people to see the realities that we see of the war-torn Middle East, and share some goodwill with a donation to help us give medical aid to people in desperate need."

Mike Oughton, creative director at McCann London, added: "We saw a huge irony in the war-torn imagery of the Middle East today, when compared to the imagery of the nativity, and its message of 'peace on earth' and 'goodwill to all men'. By creating a set of Christmas cards that seamlessly merge the past with the stark realities of the present, we hope to prick people's consciences."

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Nov 30, 2016
McCann - London
Art Director/Creative:
Olly Wood
Doctors of the World
Creative Director/ Copywriter:
Matt Searle
Creative Director:
Mike Oughton
Chief Creative Officer:
Laurence Thomson
Chief Creative Officer:
Rob Doubal
Head of Art:
Dan Howarth
Project Manager:
Jon Marshall
Senior Account Manager:
Francois d'Espagnac
Creative Planner:
Charlotte Walters
Business Director:
AJ Coyne
Director, Communications:
Louise Ringrose
Rob MacDonald
Francis Harris
Sound Designer:
Adam Smyth
Sound Designer:
Tim Sutton
Marketing Executive:
Rami Noumann
Studio Manager:
Ellis Faint
Print Producer:
Liam White
Muhammad Qasim
Michelle Prinsloo
Senior Producer:
Clare Sullivan
Art Buying:
Pam Oskam
Head of Production:
Sergio Lopez

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