Craig Robinson and Jake Johnson Get in on Dodge's Funny Business

New Campaign for Dart from W&K Becomes Platform for More Car Comedy

Published on Aug 05, 2014

Editor's Pick

Dodge seems to be on a comedic roll alongside agency Wieden & Kennedy Portland with this new Dart campaign starring actor-comedians Craig Robinson and Jake Johnson. The automaker first dished out some major funnies with its high-profile "Anchor Man" tie-up starring Will Ferrell as Ron Burgundy. Now, in the "Don't Touch My Dart" series directed by Jody Hill of Caviar, it's tapped Mssrs. Robinson and Johnson to riff on the various plusses of the mid-size vehicle.

Here, Mr. Robinson plays an overly protective new Dart owner who tries to keep his pesky neighbor Mr. Johnson at bay. In the spot featured here, for example, Mr. Robinson tries to keep Mr. Johnson from christening his car with its first scratch. In another, Mr. Johnson "touches" the dart in a very peculiar way, and in yet another, a handy garage door helps to keep his grubby paws off the car.

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Aug 05, 2014
Wieden & Kennedy Portland
Creative Director:
Aaron Allen
Creative Director:
Kevin Jones
Creative Director:
Michael Tabtabai
Tim Cairns
Art Director:
James Moslander
Melanie Fedunok
Interactive/Social Strategy:
Sarah Biedak
Project Management:
Stacy Grogan
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Head of Production:
Ben Grylewicz
Jody Hill
Production Company:
Executive Producer:
Luke Ricci
Executive Producer:
Michael Sagol
Line Producer:
BP Cooper
Director, Photography:
Mark Williams
Geoff Hounsell
Will Hasell
Editorial Company:
Arcade Edit
Executive Producer:
Damian Stevens
Executive Producer:
Nicole Visram
Visual Effects:
Flame Artist:
Chris De Cristo
Visual Effects Producer:
Emily Avoujageli
W+K Studio

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