Dodge: Search Engine

A real search engine.

Published on Sep 09, 2011

Editor's Pick

Wieden + Kennedy Portland has positioned the Dodge Journey as the "Search Engine for the Real World" and is sending viewers out on a cross-country hunt. The launch spot announces that Dodge has hidden three Journeys around the country, and the first person to find each car will win his or her own. Over the course of the campaign, new videos will be released on the Dodge Youtube Channel pointing players in the direction, but even if players are able to locate the cars virtually, they'll still have to make their way to them in the real world to actually claim them. The campaign also features smart casting of Michael C. Hall, whose languid V.O.-- reminiscent of his Dexter character--helps to infuse the hunt with an added bit of urgency. Check out more details on how to play here.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 09, 2011
Wieden & Kennedy Portland
Creative Director:
Aaron Allen
Creative Director:
Joe Staples
Creative Director:
Michael Tabtabai
Greg Rutter
Art Director:
Mike Giepert
Executive Producer:
Corey Bartha
Production Company:
Biscuit Filmworks
Steve Rogers
Executive Producer:
Holly Vega
Editorial Company:
Tommy Harden
Post Producer:
Ryan Shanholtzer
Post Executive Producer:
Patty Brebner
Visual Effects/Online:
Method Studios
Lead Artist/Online Editor:
Aidan Thomas
Executive Producer:
Robert Owens
Colin Clarry
John Fahey
Dance of the inhabitants of the invisible city of Bladensburg
Mix Company:
Lime Studios
Loren Silber

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.