Domino's Recycles Its Old Logo On Pinterest

Brand commissions artists to get creative with redundant materials

Published on Jun 17, 2013

Editor's Pick

Can old logos live on after they're scrapped? Domino's, having recently redesigned its logo, has found an answer to this question on Pinterest. Through agency CP+B, the brand has launched a Second Hand Logos page, and commissioned ten artists to create specific projects utilizing old Domino's logo belongings â€" from signage and clothing to store materials. The artists, or "Upcyclers" as they're called, are able to sell their items, as well as promote themselves to a potential nationwide audience via the site.

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Jun 17, 2013
Crispin Porter & Bogusky

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