Domino's turned its Twitter feed into a sea of tweets written entirely in pizza emoji last night, as it announced customers will soon be able to tweet their orders.
Twitter ordering, which will be available in the U.S. from next Wednesday (May 20), is the latest addition to Domino's AnyWare technology, which aims to gives customers the ability to place an order in more ways and on more devices. It recently announced that customers could use smartwatches to order. While anyone will be able to order using Twitter, frequent customers can just tweet an emoji.
CP&B was responsible for the launch activity, which soon saw the pizza company's Twitter followers trying to crack the code, offering up their own emoji tweets.