Why Do Birds Hate Domino's Pizza?

Whimsical Ad Aims to Change U.K. Attitudes Toward Pizza Crust

Published on Sep 17, 2014

Editor's Pick

Domino's wants to get the U.K. excited about pizza crusts, and this latest TV ad, promoting its Cheese and Smokey Bacon Stuffed Crust pizza, finds a whimsical way to persuade us that we shouldn't throw them away. It centers on a schoolgirl who delights in feeding the birds her leftover crusts -- until they get too delicious, that is. The ad (which has a totally different feel to Domino's U.S. work through Crispin Porter & Bogusky) is by Iris, London.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 17, 2014
Domino's (U.K.)
Production Company:
Tomboy Films
Kirk Jones
Ben Murray
CGI Post Production:
Coffee and TV
Creative Director:
Andy Taylor
Senior Copywriter:
Stuart Nightingale
Senior Art Director:
Jonathan McKemey
Agency Producer:
Fiona Campbell

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.