Domino's wants to get the U.K. excited about pizza crusts, and this latest TV ad, promoting its Cheese and Smokey Bacon Stuffed Crust pizza, finds a whimsical way to persuade us that we shouldn't throw them away. It centers on a schoolgirl who delights in feeding the birds her leftover crusts -- until they get too delicious, that is. The ad (which has a totally different feel to Domino's U.S. work through Crispin Porter & Bogusky) is by Iris, London.
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