Doritos-Loving Dogs Win the Final 'Crash the Super Bowl' Contest

Spot by Jacob Chase Features Clever Canines

By Alexandra Jardine. Published on Feb 07, 2016

Editor's Pick

Proving that dogs are always a winner, whatever your brand, the winner in the last-ever Doritos 'Crash the Super Bowl' contest is a sweetly funny tale of a bunch of pups who are desperate to get their paws on some Doritos. They try every way possible to get into a supermarket and grab them, but their attempts are thwarted -- until they come up with a final, surreally ingenious solution.

The ad, directed by Jacob Chase from the U.S., was one of three finalists, one featuring a chip-eating fetus and another a Tinder-themed spot. "Crash the Super Bowl" ends its 10-year-run this year.

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Feb 07, 2016
Jacob Chase

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