A Woman Ages Vibrantly Through Her Impulsive, Chocolate-Eating Life in This Dove Ad

No Regrets, Just Wrappers

By Alexandra Jardine. Published on Aug 22, 2016

Editor's Pick

In this spot from Mars North America's Dove chocolate, we see a woman age from baby girl to silver-haired lady, living her life spontaneously and savoring some chocolate every day.

Shot as one rolling sequence, in which she wears the same green dress throughout, the ad is set to the well-known strains of Edith Piaf's "Je Ne Regrette Rien." We see the carefree young girl leaving the house to meet friends, riding a skateboard and drawing a smiley face on the car window of a grumpy driver. She continues her life in the same impulsive, teasing vein -- having romantic adventures (including kissing a guard in riot gear through his helmet), freaking people out by walking on a balustrade and finally returning home to look in the mirror as an older woman and laugh as she eats another chocolate.

The spot, running on TV and digital platforms, was created by BBDO New York and directed by Park Pictures' Vincent Haycock.

"Edith Piaf's lyrics of enjoying life without regret are as true today as they were when she first performed the song," said Kerry Cavanaugh, Brand Director, Dove Chocolate Brand, in a statement. "We all need to be reminded to take a moment to savor life's everyday pleasures, big or small, like unwrapping and enjoying the signature taste of Dove Chocolate."

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Aug 22, 2016
BBDO New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Susan Golkin
Creative Director:
Alessandro Fruscella
Creative Director:
Giovanni Settesoldi
Director, Integrated Production:
David Rolfe
Group Executive Producer:
Amy Wertheimer
Jessica Jacklin
Kirsten Flanik
Global Account Director:
Susannah Keller
Group Planning Director:
Annemarie Norris
Planning Director:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Senior Account Director:
Lisa Piliguian
Account Director:
Ashley Gill
Account Manager:
Aparna Joshi
Talent Manager:
Bernadette Naughten
Business Manager:
Paul Cisco
Music Licensing:
Brad Sheehan
Production Company:
Park Pictures
Vincent Haycock
Co-Founder/Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Dinah Rodriguez
Alec Sash
Director, Photography:
Martin Rhue
Production Company:
Marcos de Fortuny
Editorial Company:
Union Editorial
Editorial Executive Producer:
Caryn McLean
Lauren Hafner Addison
Marco Perez
Assistant Editor:
Casey Swoyer
Sound Company:
Sonic Union
Sound Engineer:
Steve Rosen

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