Don't Go Camping Without a Trusted Battery, Warns Duracell's Latest Spot

Andreas Nilsson Helms Humorous Ad for the Battery Brand

By Alexandra Jardine. Published on May 16, 2017

Editor's Pick

Duracell is continuing its "Trust is Power" themed campaign with a new spot helmed by Volvo "Epic Split" director Andreas Nilsson.

This one concerns a camping trip, and all the things that could go wrong thanks to the seemingly unimportant move of taking the wrong battery. Our camper doesn't bother to use a Duracell battery in his torch, and next thing he knows he's stumbling in the dark, rolling through a campfire wrapped in a non flame-retardant tent and ending up in a muddy pigsty. (The "catastrophic consequences" theme reminds us of DirecTV's long-running ads.)

Wieden & Kennedy New York is behind the campaign, with production via Biscuit.

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May 16, 2017
Wieden & Kennedy New York
Executive Creative Director:
Karl Lieberman
Creative Director:
Jaclyn Crowley
Creative Director:
Eric Helin
Brock Kirby
Art Director:
Sezay Altinok
Head of Integrated Production:
Nick Setounski
Executive Producer:
Alison Hill
Associate Producer:
Alexey Novikov
Director, Brand Strategy:
Dan Hill
Director, Strategy:
Sean Staley
Brand Strategist:
Cristina Pansolini
Social Strategist:
Liz Lightbody
Account Director:
Mike Welch
Management Supervisor:
Meghan Mullen
Account Supervisor:
Mike Mueller
Account Executive:
Jamie Robinson
Comms Planner:
Stuart Augustine
Business Affairs:
Michael Moronez
Project Manager:
Ava Rant
Traffic Manager:
Sonia Bisono
Traffic Manager:
Andy Hume
Production Company:
Local Service Company:
Andreas Nilsson
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Head of Production:
Mercedes Allen
Line Producer:
Jay Veal
Production Supervisor:
Jennifer Berry
Editorial Company:
Rock Paper Scissors
Carlos Arais
Ashley Bartell
Cutting Assistant:
Christopher Fetsch
Visual Effects Company:
The Mill
Executive Producer:
Melanie Wickham
Clairellen Wallin
Visual Effects Supervisor:
Westley Sarokin
2D Lead Artist:
Mikey Smith
2D Artist:
Sungeun Moon
2D Artist:
Molly Intersimone
2D Artist:
Chris Sonia
Zachary Franciose
Telecine Company:
Tom Poole
Mix Company:
Sound Lounge
Justin Kooy

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