A Long Haul Flight Is Hellish Without Duracell Batteries for Your Headphones

Prettybird Duo Tim & Eric Helm Latest 'Trust is Power' Spot

By Alexandra Jardine. Published on Feb 07, 2018

Editor's Pick

Duracell continues its "Trust is Power" campaign out of Wieden & Kennedy New York with another funny spot, this time set on a long haul plane journey.

Directed by Prettybird duo Tim & Eric, the spot imagines what would happen if our heroine didn't have a trusted battery for her noise-cancelling headphones on the flight. She might have to put up with the annoying kid next to her, the over-chatty flight attendant, crying babies and a nervous-looking passenger singing "Lady in Red" to herself. We've all been there. Or, she might have a Duracell battery and be able to block out all the noise. (Considering it's a great ad for noise-cancelling headphones as well, perhaps this is a missed opportunity to have teamed up with a headphone brand?)

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Feb 07, 2018
Wieden & Kennedy New York
Executive Creative Director:
Karl Lieberman
Creative Director:
Eric Helin
Creative Director:
Gary Van Dzura
Howard Finkelstein
Art Director:
Grant Mason
Head of Integrated Production:
Nick Setounski
Executive Producer:
Alison Hill
Director, Brand Strategy:
Dan Hill
Account Director:
Mike Welch
Management Supervisor:
Meghan Mullen
Account Executive:
Jamie Robinson
Brand Strategist:
Cristina Pansolini
Social Strategist:
Liz Lightbody
Comms Planner:
Stuart Augustine
Business Affairs:
Michael Moronez
Project Manager:
Ava Rant
Traffic Manager:
Andy Hume
Traffic Manager:
Sonia Bisono
Production Company:
Tim & Eric
Kerstin Emhoff
Executive Producer:
Kerstin Emhoff
Head of Production:
Earl McDaniel
Line Producer:
Bridgette Pugh
Editorial Company:
Mack Cut
Ian Mackenzie
Executive Producer:
Gina Pagano
Cutting Assistant:
Mike Leuis
Visual Effects Company:
Flame Artist:
Jimmy Hayhow
Flame Assistant:
Kaitlyn Jackson
Telecine Company:
Tom Poole
Mix Company:
Sonic Union
Steve Rosen
Licensed Track:
"Lady in Red"
Sound Designer:
Brian Emrich

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