It All Goes Wrong for Santa in Duracell's Funny Holiday Ad

Spot by W&K and Andreas Nilsson Imagines His Fall From Grace

By Alexandra Jardine. Published on Nov 27, 2017

Editor's Pick

Duracell is serving up a holiday version of its Trust is Power campaign, in which the consequences of using non-Duracell batteries prove catastrophic, with a spot in which Santa Claus himself falls from grace.

In the funny new ad, directed by Andreas Nilsson for Wieden & Kennedy New York, Santa ponders the outcome of choosing a different battery. First, chaos ensues as a series of screaming kids have meltdowns when their toys don't work. He's threatened by an angry mob on live TV. A boardroom of elves decides to fire him, and he's replaced by a smooth-looking younger Santa. His sleigh is repossessed and he gets a roasting on social media. Even Rudolph deserts him. Thank goodness it's only in his imagination.

The film is accompanied by a series of radio Christmas carols and social content.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Nov 27, 2017
Wieden & Kennedy New York
Andreas Nilsson
Visual Effects Creative Director:
The Mill
2D Lead Artist:
Jimmy Bullard
3D Lead Artist:
Jasper Kidd
2D Artist:
Heather Kennedy
2D Artist:
Ting Jung-Hsu
2D Artist:
Yoon-sun Bae
2D Artist:
Kevan Lee
3D Artist:
Alex Allain
3D Artist:
Constance Bensen
3D Artist:
Incheol Jeong
3D Artist:
Chris Hill
Matte Painting:
Charles Lee
Matte Painting:
Marc Samson
Matte Painting:
Marco Iozzi
Jaime Alberto Flores
Executive Producer:
Melanie Wickham
Luis Martin
Production Coordinator:
Zach Fortin
Shoot Supervisor:
Jimmy Bullard

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.