Messi, Kobe and Pele Star in FIFA 16's Spectacular Operatic Ad

Traktor Directs EA Sports' Glorious Romp Promoting Game's Latest Edition

By Alexandra Jardine. Published on Sep 17, 2015

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EA Sports launches this year's version of its FIFA soccer game with a glorious romp of a spot that sets the "beautiful game" of soccer to a soaring operatic soundtrack.

The ad, by Wieden & Kennedy Amsterdam and directed by Traktor, is backed by a soccer-focused rewrite of Figaro's Aria from "The Barber of Seville," (renamed "Fifaro"). The ad features special appearances from famous players such as Lionel Messi, Sergio Aguero and women's soccer star Alex Morgan, who also featured in a teaser from earlier this year promoting the game's introduction of female players.

Fun, random scenes are also thrown in, such as what looks like a Japanese game show, and two fans having a trombone battle. Other sports greats Kobe Bryant and Pele also appear.

In a statement, Wieden & Kennedy Amsterdam Creative Director David Smith said, "For a game that provides as much beauty as football it's surprising more operas haven't been written about it. So it seemed appropriate to add one to the world's oeuvre."

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Sep 17, 2015
Wieden & Kennedy Amsterdam
EA Sports FIFA 16
Senior Vice President, Marketing:
Todd Sitrin
Vice President, Marketing:
Jamie McKinlay
Vice President, Global Creative Team:
Dana Marineau
Vice President, Global Creative Team:
Dustin Shekell
Director, Creative Strategy:
Mark Evans
Creative Strategy Manager:
Anne Fournais
Director, Global Product Marketing:
Matt McKie
International Marketing Director:
Adam Morley
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
David Smith
Creative Director:
Alvaro Sotomayor
Creative Director:
Craig Williams
Art Director:
Vasco Vicente
Evgeny Primachenko
Andrew Dobbie
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Elissa Singstock
Associate Producer:
Stijn Wikkerink
Head of Planning:
Martin Weigel
Creative Planner:
Michelle Arrazcaeta
Group Account Director:
Kirk Johnsen
Account Director:
Nick Campion
Account Director:
Amber Martin
Project Manager:
Loes Poot
Business Afairs:
Michael Graves
Interactive Producer:
Matthew Ravenhall
Studio Artist:
Noa Redero
Production Company:
Director, Photography:
Larry Fong
Director, Photography:
Bill Pope
Executive Producer:
Editing Company:
Final Cut London
Edward Line
Post Production:
MPC London
Flame Artist:
Alex Lovejoy
Jean Clement
Kai Van Beers
Anandi Peiris
Audio Post:
Grand Central Recording Studios
Sound Designer/Mixer:
Raja Sehgal
Music Company:
MassiveMusic Amsterdam

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