Creativity

Chris Redd, Nicki Minaj and Chris Redd glorify a gaming legend in 'Madden NFL 19' launch ad

EA Sports franchise debuts first work from Johannes Leonardo

By Ann-Christine Diaz. Published on Aug 03, 2018

Editor's Pick

Comedian and rapper Lil Dicky and SNL's Chris Redd recall "The Greatest Play Call Ever" in the latest star-studded spectacle for EA Sports "Madden NFL, " the game's first work out of Johannes Leonardo, which won the account earlier this year.

In the film, which promotes the franchise's 19th edition, the comedic stars dish at a diner about the legend of Will, an everyday gamer whose one decisive move cemented his spot in the annals of gaming history. Redd, who was there to observe the feat, gives a play-by-play of the moment, as fans like Nicki Minaj (whose gamer tag is not to be missed) listen in. Not only did Will's move lead to one epic touchdown--it also triggered a chain of unbelievable events--a tune from Quavo, a coma wake-up, a new hot sauce, an episode of ESPN's "30 for 30" and much more--or did it?

The endline goes, "Make your play," a rallying cry for gamers to make those strategic decisions that lead to greatness.

The film was directed by comedic vet Neil Brennan ("Chappelle's Show") and also features cameos from sports pros Joel Embiid, DeAndre Hopkins as well as ESPN's Katie Nolan and Hot Ones' Sean Evans. "Madden 19" drops on Friday, August 10, and the campaign is running through the beginning of NFL season.

EA Sports has long tapped big names to push its Madden releases, with previous films starring the likes of Kevin Hart and Dave Franco, and Von Miller and Rob Gronkowski, created out of previous agency Heat.

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Credits

Date
Aug 03, 2018
Client:
EA Sports
Agency:
Johannes Leanardo
Chief Creative Officer:
Jan Jacobs
Chief Creative Officer:
Leo Premutico
Associate Creative Director:
Omid Amidi
Senior Copywriter:
Maclean Jackson
Junior Copywriter:
Thomas Woods
Junior Art Director:
Jacob Mehringer
Head of Production:
Dana May
Executive Producer:
Brett Fisher
Senior Producer:
Antonio Burnett
Production:
Caviar
Director:
Neal Brennan
Executive Producer:
Michael Sagol
Producer:
Tova Dann
Editorial:
Arcade Edit
Executive Producer:
Sila Soyer
Editor:
Paul Martinez
Editor:
Ali Mao
Social Content Editor:
Abbey Chaus
Producer:
Andrew Cravotta
Producer:
Alexandra Leal
Producer:
Denice Hutton
Audio Post:
Sonic Union
Mix Engineer:
Owen Shearer
Audio Producer:
Pat Sullivan

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