EasyJet Introduces a Quirky New Feel in This Surreal Spot

The Airline Gets an Edge

By Alexandra Jardine. Published on Sep 19, 2016

Editor's Pick

The EasyJet brand is known for many things in the U.K.-- low costs, convenience, recognizable branding -- but cool or quirky advertising isn't one of them. That has changed with a surreal new campaign from VCCP that appears to be trying to give the brand a cool edge.

The latest TV spot, directed by Canada, starts off with a man made from flowers running past an EasyJet plane. We then see a woman passenger waterskiing into a hangar, which morphs variously into a European market, a beach (where she's a giant), a "business trip" scenario where she's jumping in a suit on the giant keyboard of an old-fashioned computer, and an ice-skating winter scene.

In other words, all the places you might go on an EasyJet flight to Europe, but each with a surreal, "Alice in Wonderland" style twist. While the quirky imagery also reminds us of Air France's advertising in recent years, this soundtrack -- "L'il Devil" by The Cult -- is definitely more rock and roll, and the tagline, "Why Not?" suggests there's something a bit daring and kooky about hopping on an EasyJet plane.

The campaign is supported by a 10 million Euro ($11.7 million) media budget across Europe comprising TV, outdoor, digital, press, cinema and social. It launched last night on TV in the U.K. during the new series of "The X Factor."

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Sep 19, 2016
Executive Creative Director:
Darren Bailes
Creative Director:
David Beattie
Art Director:
Jonny Parker
Chris Birch
TV Producer:
Carly Parris
Business Director:
Roly Darby
Account Director:
Gemma Griffiths
Director, Marketing:
Peter Duffy
Marketing Manager:
Lucy Outram
Production Company:
Production Services Company:
Director, Photography:
Arnau Valls
Production Manager:
Veronica Pales
1st Assistant Director:
Nico Umpierrez
Art Director:
Cesar Martinez
Cris Quer
Makeup and Hair:
Gina Ros
Luci Lenox
Casting Supervisor:
Simon Allen
Casting Company:
Female Lead:
Chloe Hirschman
Executive Producer, Managing Director:
Oscar Romagosa
U.K. Executive Producer:
Marta Bobic
Executive Producer:
Marta Argullós
Head of Production:
Alba Barneda
Post Production and Visual Effects:
The Mill - London
Joe Guest
Editorial Company:
Final Cut London
Executive Producer:
Alex Fitzgerald
The Mill
The Mill - London
James Bamford
Sound Company:
Wave Sound Studios
Sound Operator:
Jack Sedgewick

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