Don't Be a Boring, Beige Gift Buyer, Says eBay's Holiday Campaign

Smuggler's Randy Krallman Directs Spots for 72andSunny

By Alexandra Jardine. Published on Nov 03, 2017

Editor's Pick

Why would you shop for holiday gifts on eBay? Well, because you don't want to be a boring shopper, like everybody else. That's the message of the online retailer's holiday campaign this year, a series of spots by 72andSunny directed by Smuggler's Randy Krallman.

The ads show a series of dull, unimaginative shoppers handing over their gifts, wrapped in boring beige paper, and explaining tonelessly how they bought them: from the same place as last year, the place everyone else goes, or that they bought a cheaper version of the item desired, that "nobody's every heard of." One has even sent a photo of the perfect item she meant to get, as it didn't ship in time. Using the retailer's ongoing tagline, the ads encourage viewers to "Fill your cart with color."

eBay is also encouraging people to shop early for holiday gifts now by offering deals on brand name goods until Nov. 9, and offering a new Guaranteed Delivery program for fast shopping.

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Nov 03, 2017
Chief Executive Officer:
Devin Wenig
Chief Marketing Officer:
Suzy Deering
Chief Product Officer:
RJ Pittman
Creative Lead, North America:
Renee Blake
Global Brand Vice President:
Karl Isaac
Senior Director, Global Brand Creative:
Marc Shillum
Director, Hard Goods Marketing:
Sarita Yeldandi
Director, Integrated Marketing:
Radhika Narang
Marketing Manager:
Lauren Henderson
Senior Manager, Strategy, Planning and Operations:
Tanya Bhasin
Director, Global Brand Strategy:
Nic Brandenberger
Senior Brand Strategist of Global Brand:
Hae-Seon Song
Senior Director, Consumer Communications:
Karina Sokolovsky
Senior Manager of Integrated Communications:
Carey Malloy
Project Manager:
Chris Miller
Partner/Executive Creative Director:
Matt Murphy
Group Brand Director:
Yen Lovgren-Ho
Creative Director:
Adam Szajgin
Creative Director:
Nuno Ferreira
Brand Director:
Scott Vogelsong
Senior Designer:
Mindy Benner
Senior Writer:
Seth Prandini
Senior Brand Manager:
Daryl Conui
Brand Coordinator:
Mariah Weisel
Executive Producer:
Eric Rasco
Junior Producer:
Kristin Batalucco
Partnerships and Legal Director:
Keli Christy
Partnerships and Legal Manager:
Kelly Ventrelli
Partnerships and Legal Coordinator:
Erin Fitzpatrick
Production Company:
Randy Krallman
Lime Studios
Andy Hull
Robert McDowell

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