eBay: Fashion

A cooking show in a banner. Goodby debuts an integrated campaign for eBay.

Published on Nov 03, 2009

Editor's Pick

Goodby attempts to reinvent eBay's image from the place to go for flea market finds to a destination for everyday purchases in the new "Come to think of it, eBay," campaign. Online includes rich media banner ads featuring eBay finds curated and demonstrated by experts, like this in-banner cooking show starring Spruce, San Francisco chef Mark Sullivan, who makes Moroccan spiced chicken from start to finish. The campaign also features print, digital vignettes and TV spots starring comedians like Kevin Hart and Jim Gaffigan musing about eBay purchases.

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Nov 03, 2009
Goodby Silverstein & Partners
Creative Director:
Jeff Goodby
Creative Director:
Christian Haas
Associate Partner:
Christian Haas
Mandy Dietz
Art Director:
Aaron Dietz
Jean Weisman
Art Director:
Meaghan Oikawa
Interactive Senior Producer:
Janice Yenpasook
Associate Interactive Producer:
Melanie Case
Broadcast Producer:
Jessica Mehl
Flash Production:
Matt Hoover Design Inc.
Video Production Company:

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