A Robot Discovers Family Love in a Dystopian 2117 in Edeka's Holiday Film

Epic Tale by Jung Von Matt Imagines a Future Ruled by A.I.

By Alexandra Jardine. Published on Nov 30, 2017

Editor's Pick

German supermarket Edeka has gained a reputation for its impactful holiday ads via Jung von Matt-- its dark, controversial 2015 spot "Time to Come Home" depicted an old man faking his own funeral to get to see his family, while last year it portrayed a family getting stressed out and miserable by trying to make Christmas special.

This year Jung von Matt has created epic, four-minute online tale of a robot who's trying to find love in a dystopian 2117, where the world is apparently ruled by A.I.(an appropriately 2017-feeling nightmare.) The robot breaks away from the crowd, and after seeing a old movie of a family celebrating Christmas, it goes in search of human love. After a failed attempt to have a celebration with a mannequin, the robot heads out into the wilderness, finally ending up in the snowy woods where it discovers a family celebrating together in a log cabin. It joins the feast, and is included in the revels, finally gaining its own heart emblem, before the final tagline, which translates as "It's no celebration without love."

The ad was directed by Matthijs van Heijningen of MJZ for Jung von Matt, with VFX via MPC.

The wider campaign also includes a TV spot featuring a robot and a shopping assistant, while onn Facebook, people can comment what they couldn't do without at Christmas, under the hashtag #KeinFestOhne (no celebration without.)

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Nov 30, 2017
Jung Von Matt
Matthijs van Heijningen
Production Company:
Executive Creative Director:
Jens Pfau
Creative Director Art Director:
Sebastian Schnell
Creative Director Copywriter:
Anna Lichnog
Art Director:
Robert Wieder
Director, Photography:
Chayse Irvin
Senior Producer:
Jankel Huppertz
Executive Producer:
Hellen Kenny
Donald Taylor
German Production Company:
Executive Producer:
Maik Siering
Florian Polz
Visual Effects:
3D Visual Effects Supervisor:
Diarmid Harrison-Murray
2D Visual Effects Supervisor:
Rod Norman
Visual Effects Producer:
Tomek Zietkiewicz
Jono Griffith
Visual Effects Team:
Amir Bazazi
Visual Effects Team:
Chris Welsby
Visual Effects Team:
Benjamin Tron
Visual Effects Team:
Carl Edlund
Visual Effects Team:
Daniel Meitin
Visual Effects Team:
Ed Sherwood
Visual Effects Team:
Joffrey Zeitoun
Visual Effects Team:
Lou Thomas
Visual Effects Team:
David Filipe
Visual Effects Team:
Daniel Benjamin
Visual Effects Team:
Guillaume Weiss
Visual Effects Team:
George Brunt
Visual Effects Team:
Emma Taylor-Gilli
Visual Effects Team:
Justin Braun
Visual Effects Team:
Lewis Jones
Visual Effects Team:
Platon Filimonov
Visual Effects Team:
Charles Downman
Visual Effects Team:
Flavia Minnone
Visual Effects Team:
Hendrik Freuer
Visual Effects Team:
Jessie Amadio
Visual Effects Team:
Kate Gabriel
Visual Effects Team:
Martino Madeddu
Visual Effects Team:
Morten Solgaard
Visual Effects Team:
Selcuk Ergen
Visual Effects Team:
Michael Diprose
Visual Effects Team:
Alessandro Granella
Visual Effects Team:
Erik Norrhede
Visual Effects Team:
Amar Chundavadra
Visual Effects Team:
Daniel Meiten
George K

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