Johnny Kelly, the director behind the all-too-real Procrastination short film, and Matthew Cooper teamed up to reveal the perhaps the darker, difficult side of creativity itself, in this multi-platform campaign for Spanish design school Elisava. The directors created several live action and animated gifs representing the sweat, toil and frustration of the creative process. The mini-films reside on a site that also invites other users to upload their own depictions of the trials of being an artist.
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