Equinox Made Me Do It 2015 (slideshow)
Wieden & Kennedy New York Taps Photographer Rankin for the "Sporty" Shots
Published on Jan 05, 2015

Editor's Pick
A new year begins and the "workout more" vow makes its annual comeback. As gym membership mania commences, Equinox and Wieden & Kennedy New York have released the newest additions to the "Equinox Made Me Do It" campaign that premiered last January.
This time, the agency enlisted British fashion photographer Rankin to present gym-goers from all walks of life -- a clearly motivated mom and dad duo, a pig wrangler, and a pearled Park Avenue princess, to name a few. The ads will run in print, digital and out-of-home in addition to the web video. The stills and video vignettes will also be promoted on social platforms with the hashtag #equinoxmademedoit
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About
Credits
- Date
- Jan 05, 2015
- Agency:
- Wieden & Kennedy New York
- Client:
- Equinox
- Executive Creative Director:
- Susan Hoffman
- Executive Creative Director:
- David Kolbusz
- Creative Director:
- Stuart Jennings
- Copywriter:
- Julia Neumann
- Art Director:
- Mathieu Zarbatany
- Director of Art Production:
- Deb Rosen
- Print Producer:
- Kristen Althoff
- Project Manager:
- Kelly Kraft
- Project Manager:
- Ava Rant
- Photographer:
- Rankin
- Business Affairs:
- Sara Jagielski
- Business Affairs:
- Quentin Perry
- Business Affairs:
- Keri Rommel
- Brand Strategist:
- Kelly Wright
- Retouching Agency:
- Rankin Photography
- Re-toucher:
- Rankin Photography
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