Equinox Gets Audacious in Ads From W&K
New York Office Taps Photographer Rankin for Bold 'Sporty' Shots
Published on Jan 05, 2015
Editor's Pick
A new year begins and the "work out more" vow makes its annual comeback. As gym membership mania commences, Equinox and Wieden & Kennedy New York have released additions to the "Equinox Made Me Do It" campaign that premiered last January.
This time, the agency enlisted British fashion photographer Rankin to showcase gym-goers who have dared to "be bolder" with their lives. A series of vignettes and print ads feature folks from all walks of life who have clearly broken out of their comfort zones -- an unlikely mom-and-dad duo, a pig wrangler, and a pearled Park Avenue "princess."
The ads will run online with print, digital and out-of-home work. The stills and video vignettes will also be promoted on social platforms with the hashtag #equinoxmademedoit.
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About
Credits
- Date
- Jan 05, 2015
- Agency:
- Wieden & Kennedy New York
- Client:
- Equinox
- Executive Creative Director:
- Susan Hoffman
- Executive Creative Director:
- David Kolbusz
- Creative Director:
- Stuart Jennings
- Copywriter:
- Julia Neumann
- Art Director:
- Mathieu Zarbatany
- Head of Content Production:
- Nick Setounski
- Producer:
- Luiza Naritomi
- Producer:
- Lisa Delonay
- Director of Art Production:
- Deb Rosen
- Brand Strategist:
- Kelly Wright
- Interactive Strategist:
- Matt Simpson
- Social Art Director:
- Blair Warren
- Copywriter, Social:
- Mike Vitiello
- Social Editor:
- Rocio Urena
- Project Manager:
- Kelly Kraft
- Project Manager:
- Ava Rant
- Broadcast Traffic:
- Rylee Millerd
- Broadcast Traffic:
- Sonia Bisono
- Business Affairs:
- Sara Jagielski
- Business Affairs:
- Quentin Perry
- Business Affairs:
- Keri Rommel
- Production Company:
- Rankin Photography
- Director:
- Rankin
- Executive Producer:
- Elin Tiberg
- Line Producer:
- Harriet Lyle
- Director of Photography:
- Ed Gibbs
- Editorial Company:
- Rock Paper Scissors
- Editor:
- Carlos Arias
- Post Producer:
- Lisa Barnable
- Post Executive Producer:
- Eve Kornblum
- Editorial Assistant:
- Liz Bilinsky
- VFX Company:
- Rock Paper Scissors
- VFX Lead Flame:
- Edward Reina
- VFX Flame Artist:
- Edward Reina
- Producer:
- Meredith Nazzaro
- Producer:
- Jen Milano
- Telecine Company:
- Company 3
- Colorist:
- Tom Poole
- Mix Company:
- Heard City
- Mixer:
- Philip Loeb
- Music Supervision:
- Travis + Maude
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