Creativity

Equinox Gets Audacious in Ads From W&K

New York Office Taps Photographer Rankin for Bold 'Sporty' Shots

Published on Jan 05, 2015

Editor's Pick

A new year begins and the "work out more" vow makes its annual comeback. As gym membership mania commences, Equinox and Wieden & Kennedy New York have released additions to the "Equinox Made Me Do It" campaign that premiered last January.

This time, the agency enlisted British fashion photographer Rankin to showcase gym-goers who have dared to "be bolder" with their lives. A series of vignettes and print ads feature folks from all walks of life who have clearly broken out of their comfort zones -- an unlikely mom-and-dad duo, a pig wrangler, and a pearled Park Avenue "princess."

The ads will run online with print, digital and out-of-home work. The stills and video vignettes will also be promoted on social platforms with the hashtag #equinoxmademedoit.

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Credits

Date
Jan 05, 2015
Agency:
Wieden & Kennedy New York
Client:
Equinox
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
David Kolbusz
Creative Director:
Stuart Jennings
Copywriter:
Julia Neumann
Art Director:
Mathieu Zarbatany
Head of Content Production:
Nick Setounski
Producer:
Luiza Naritomi
Producer:
Lisa Delonay
Director, Art Production:
Deb Rosen
Brand Strategist:
Kelly Wright
Interactive Strategist:
Matt Simpson
Social Art Director:
Blair Warren
Social Copywriter:
Mike Vitiello
Social Editor:
Rocio Urena
Project Manager:
Kelly Kraft
Project Manager:
Ava Rant
Broadcast Traffic:
Rylee Millerd
Broadcast Traffic:
Sonia Bisono
Business Affairs:
Sara Jagielski
Business Affairs:
Quentin Perry
Business Affairs:
Keri Rommel
Production Company:
Rankin Photography
Director:
Rankin
Executive Producer:
Elin Tiberg
Line Producer:
Harriet Lyle
Director, Photography:
Ed Gibbs
Editorial Company:
Rock Paper Scissors
Editor:
Carlos Arias
Post Producer:
Lisa Barnable
Post Executive Producer:
Eve Kornblum
Editorial Assistant:
Liz Bilinsky
Visual Effects Company:
Rock Paper Scissors
Visual Effects/Lead Flame Artist:
Edward Reina
Visual Effects Flame Artist:
Edward Reina
Producer:
Meredith Nazzaro
Producer:
Jen Milano
Telecine Company:
Company 3
Colorist:
Tom Poole
Mix Company:
Heard City
Mixer:
Philip Loeb
Music Supervision:
Travis + Maude

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