Creativity

ESPN: Birds

Smack!

Published on Jan 15, 2013

Editor's Pick

Mascot Birds are birds too in the latest hilarious ESPN "This is Sportscenter" spot out of Wieden & Kennedy New York, directed by O Positive's David Shane, where ESPN's Bristol office faces some trouble due to its evidently clean glass walls.

An accompanying spot, "Hands," makes issue of Celtics point guard Rajon Rondo's ginormous hands, which make regular people feel a little, er, underdeveloped. Reminds us a bit of this 2007 Burger King spot.

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Credits

Date
Jan 15, 2013
Agency:
Wieden & Kennedy New York
Client:
ESPN
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Executive Producer:
Temma Shoaf
Producer:
Alison Hill
ECD/Production:
Ian Reichenthal
ECD/Production:
Scott Vitrone
Head of Content Production:
Lora Schulson
Production Company:
O Positive Films
Director:
David Shane
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Director of Photography:
Dave Morabito
Editorial Company:
Joint
Editor:
Jon Stefansson
Post Production:
Michelle Carman
Visual Effects:
The Mill
Flame:
Randy McEntee
Visual Effects:
Charlotte Arnold
Mix Company:
Heard City
Mixer:
Philip Loeb
Producer:
Gloria Pitagorsky

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