Creativity

ESPN: Bug

Road trip!

Published on Nov 13, 2012

Editor's Pick

The ESPN NBA crew is on a tour around the country to cover every NBA game, and Wieden & Kennedy NY return with a couple of their trademark wacky spots, as part of the NBAonESPN "RV" campaign. The spots focus on talent from the network and from the basketball league as they drive around the country. In "Bug," a hornet gets into a bit of a situation, while Anthony Davis and Mike Breen try to make things right. In "Glasses," an optical mix up could lead to some trouble in the RV. David Shane at O Positive directs.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Nov 13, 2012
Agency:
Wieden & Kennedy New York
Client:
ESPN
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copywriter:
Scott Mahoney
Art Director:
Craig Evans
Agency Head of Content:
Lora Schulson
Executive Producer:
Temma Shoaf
Producer:
Winslow Dennis
Production Company:
O Positive
Director:
David Shane
Editorial Company:
Mackenzie Cutler
Editor:
Dave Anderson
Visual Effects:
The Mill
Telecine:
The Mill
Mix:
Heard City

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.