Creativity

SportsCenter's 'Da Da Da' is the Sign That Something Awesome Just Happened

W+K Debuts New ESPN Spot

Published on Sep 24, 2013

Editor's Pick

ESPN's SportsCenter's theme music, known to all as "Da Da Da" is a sure sign that you're about to watch some sporting goodness. Wieden & Kennedy uses that as a jumping off point for an all-out celebration of every sport out there, and shows athletes celebrating big moments using the "Da Da Da." Bubba Watson, RGIII and Stephen Curry all make an appearance, as do players from every sport -- even lacrosse and hockey. The appearance of hashtag #dadada indicates that a social push is also forthcoming.

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Credits

Date
Sep 24, 2013
Agency:
Wieden & Kennedy New York
Client:
ESPN
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Interactive Creative Director:
Gary Van Dzura
Copywriter:
Will Binder
Art Director:
Jared White
Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Producer:
Kelly Dage
Production Company:
RSA Films
Director:
Jake Scott
Executive Producer:
Tracie Norfleet
Head of Production:
Elicia Laport
Line Producer:
David Mitchell
Director, Photography:
Crille Forsberg
Editorial Company:
Mackenzie Cutler
Editor:
Gavin Cutler
Post Executive Producer:
Sasha Hirschfeld
Editorial Assistant:
Ryan Steele
Editorial Assistant:
Pamela Petruski
Visual Effects Company:
Framestore
Visual Effects Supervisor:
Mike McGee
Visual Effects Composite:
David Forcada
Visual Effects Composite:
Ben Cronin
Visual Effects Composite:
Chris Redding
Visual Effects Composite:
John Loughlin
Visual Effects Composite:
Yoon Sun Bae
Visual Effects Composite:
Raul Ortego
Visual Effects Composite:
Jessica Laszlo
Visual Effects Producer:
Sarah Hiddlestone
Visual Effects Producer:
Heather Kinal
Visual Effects Producer:
Sarah Dicks
Telecine Company:
CO3
Colorist:
Tom Poole
Mix Company:
Heard City
Mixer:
Keith Reynaud
Sound Designer:
Henry Boy
Producer:
Kate Gibson
Song:
Yell It Out
Artist:
The Derevolutions

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