Soccer-Crazy Fans Debate Global Issues in ESPN's World Cup Spot

Wieden New York Also Debuts Artistic Posters

Published on May 02, 2014

Editor's Pick

Wieden & Kennedy New York and longtime client ESPN debut "Global Issues," the broadcaster's World Cup effort. The campaign includes a spot that showcases how conversations about the beautiful game generally go -- from questions about where someone is from, to unwavering confidence that the team will win, to a slow move towards the myriad "ifs" (if it goes into overtime, if Messi plays) -- all in variety of accents, settings and characters. The ad stars real soccer fans in the U.S., including a German butcher, an Ivory Coast cabbie and an Italian barber.

The company also debuted eight of its 32 World Cup-themed posters, designed by Brazilian artist and designer Cristiano Siqueira. They feature players and stories from nations participating. See them here.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


May 02, 2014
Wieden & Kennedy New York
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Creative Director:
Gary Van Dzura
Creative Director:
Caleb Jensen
Art Director:
NJ Placentra
Alex Ledford
Luiza Naritomi
Executive Producer:
Temma Shoaf
Production Company:
Imperial Woodpecker
Stacy Wall
Executive Producer:
Doug Halbert
Line Producer:
Terry Shafirov
Director, Photography:
Corey Walter
Editorial Company:
Final Cut
Jeff Buchanan
Assistant Editor:
Geoff Hastings
Post Producer:
Beth Fitzpatrick
Visual Effects Company:
Senior Producer:
Matthew Loranger
Creative Director/Lead Flame Artist:
Gigi Ng
Mix Company:
Heard City
Philip Loeb
Sasha Awn
Original Music:
Travis + Maude
Creative Director:
David Wittman
Executive Producer:
Kala Sherman

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.