Creativity

ESPN: Handshakes - Spanish

The question of germs.

Published on Apr 03, 2012

Editor's Pick

W+K continues ESPN's This is Sportscenter Campaign, with two spots, one in English and one in Spanish, directed by Jim Jenkins. The two commercials try to figure out why germs seem to spread around ESPN's Bristol office so quickly. Could it be the ventilation?

The Spanish spot is the first ever in that language for the campaign, and the commercials feature NY Yankees second baseman Robinson Cano.

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Credits

Date
Apr 03, 2012
Agency:
Wieden & Kennedy New York
Client:
ESPN
Director:
Jim Jenkins

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