The New York office of Wieden + Kennedy hypes the NBA playoffs for ESPN with the intriguing contrast of prayerful pics, shot by NBA Entertainment photogs, and scoreboardish graphics. "An important part of ESPN's DNA is that they give fans unprecedented access to the leagues and to the players," says CD Kevin Proudfoot. "This campaign leverages that access to give fans a chance to experience the intensity and emotion as the teams get ready for the playoffs." Adds writer Lisa Topol, "Everyone gets to see the drama of the actual games on TV, but through the print we're able to show fans that this drama begins well before the 24-second clock starts ticking."