It's Not Applebees, It's ESPN

Cliched Commercial Characters Star in Latest from Sports Broadcaster

By Ann-Christine Diaz. Published on Jul 13, 2015

Editor's Pick

ESPN and Wieden & Kennedy, New York have fun with the most cliched commercial characters in this new campaign promoting Fantasy Football. In three spots shot by Arts & Sciences' Matt Aselton, that guy in the shampoo commercial, the man in the allergy medicine ad and that overly enthusiastic restaurant patron each imagine a commercial actor's Fantasy Football league while they're in the middle of shooting their own humdrum ads. But things heat up when they consider what would happen if someone else got the role of commish.

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Jul 13, 2015
Wieden & Kennedy, Portland
Executive Creative Director:
Jaime Robinson
Wieden & Kennedy, Portland
Executive Creative Director:
David Kolbusz
Creative Director:
Brandon Henderson
Creative Director:
Caleb Jensen
Art Director:
Toliver Roebuck
Howard Finkelstein
Kristin Johnson
Executive Producer:
Temma Shoaf
Account Team:
Mike Welch
Account Team:
Alex Scaros
Account Team:
Liz Lindberg
Business Affairs Team:
Sara Jagielski
Business Affairs Team:
Karen Crossley
Business Affairs Team:
Breck Henson
Business Affairs Team:
Sonia Bisono
Production Company:
Arts and Sciences
Matt Aselton
Executive Producer:
Marc Marrie
Executive Producer:
Mal Ward
Line Producer:
Zoe Odlum
Director, Photography:
Benn Martenson
Editorial Company:
Cosmo Street
Web Editor:
Zoe Mougin
TV Editor:
Tiffany Buchard
Assistant Editor:
Chrissy Doughty
Post Producer:
Valerie Sachs
Post Executive Producer:
Maura Woodward
Visual Effects Company:
Switch FX
Online Editor:
Jon Magel
Online Producer:
Diana Dayrit
Online Producer:
Cara Flynn
Mix Company:
Sound Lounge
Glen Landrum
Tom Jucarone
Company 3 NY
Tim Masick
Animation Company:
Joint New York
Yui Uchida
Music Company:

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