ESPN: Office

Hail to the Commissioner.

Published on Aug 15, 2006

Editor's Pick

Football season is almost upon us, and ESPN and Wieden and Kennedy NY have a little treat for the glue that keeps fantasy football teams together: The Commissioner.

The website, a Fantasy Football Commission Toolkit, gives the Commissioner everything he or she may even need to manage their leagues. The highlight of the Toolkit is the "League Inviter," a tool that lets you create a customized video that simulates an on-air interview with SportsCenter star Robert Flores to invite your chosen teammates into your league.

There's also "The Enforcer," which lets Commissioners deliver messages to your team managers, rapping them sharply on the knucles and nagging them to remind them about drafts, lineups and other, serious business. "Report Card" lets you grade teams' draft results, while a "Team Gear" tool lets you create personalized jerseys for your team.

To balance the overtly stern nature of the Toolkit, there are also a couple of funny TV spots by W+K, set in a parking garage and an office, to show that despite how seriously fans take the whole thing, they are capable of laughing at themselves as well.

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Aug 15, 2006
Wieden & Kennedy New York

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