Creativity

ESPN: Swedish Chef

What's that?

Published on Jan 21, 2013

Editor's Pick

Wieden + Kennedy New York team up with a member of the Muppet family for the latest execution in the "This is Sportscenter" campaign. Directed by O Positive's David Shane, the spot features NY Rangers goalkeeper Henrik Lundqvist, whose linguistic abilities are called upon when the cafeteria in Bristol hires a new chef.

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Credits

Date
Jan 21, 2013
Agency:
Wieden & Kennedy New York
Client:
ESPN
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Executive Producer:
Temma Shoaf
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Head of Content Production:
Lora Schulson
Production Company:
O Positive
Director:
David Shane
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Director of Photography:
Dave Morabito
Editor:
Joint Editorial
Visual Effects:
The Mill
Mix:
Heard City
Mix:
Phil Loeb
Executive Producer:
Gloria Pitagorsky

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