ESPN: Team Spirit

People say when you're a fan, you're a fan for life. But that may be a little shortsighted.

Published on Aug 01, 2012

Editor's Pick

It's not crazy, it's sports -- even if you're dead. Errol Morris and Wieden & Kennedy New York get a little bit dark with their latest work for ESPN, an eight-minute documentary film about sports fans that take their fanatacisim with them to the afterlife.

The film features interviews with funeral directors, tombstone-carvers and families of the sports-crazed deceased. Mr. Morris is also heard intermittently, asking questions. Among the highlights is a funeral where the minister wore a Cowboys jersey under his suit, a Baltimore Orioles casket and a hearse decked out in Ravens flags.

Classic title cards introduce each of the deceased, and there is footage and clever dialogue that makes an otherwise macabre topic somewhat light-hearted. Of course, the film is beautifully shot by Morris, with close-up interviews and gorgeous pictures of the fixtures of a funeral parlor. And it ends with a pretty clever tagline, that will draw chuckles, even if they are a little uncomfortable.

The campaign will also feature 15, 30 and 60-second trailers.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Aug 01, 2012
Wieden & Kennedy New York
Executive Creative Director/Production:
Ian Reichenthal
Executive Creative Director/Production:
Scott Vitrone
Errol Morris
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Art Director:
Cyrus Coulter
Dave Canning
Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Senior Producer:
Jesse Wann
Business Affairs Director:
Sara Jagielski
Business Affairs Manager:
Angel Cielo
Production Manager:
Julie Knight
Darren Philip
Stop-Motion Animation:
Jamie Carreiro

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.