Metallica Has Nothing to Do After Mariano Rivera's Retirement

Band Seeks New Gig in Latest from ESPN's 'This is SportsCenter' Campaign

Published on Jul 14, 2014

Editor's Pick

Now that he's retired, pitcher Mariano Rivera has no need for Metallica's "Enter the Sandman" to herald his entrance into Yankees stadium, so the band is now looking for a new gig in this latest laffer from the ESPN "This is SportsCenter" and Wieden & Kennedy, New York. The bandmembers sit twiddling their thumbs in the broadcaster's bland offices, entertaining stints with Duke coach Mike Krzyzewski and golfer John Daly --- only, in the end, to be rejected.

The spot debuted last night during Gilette's Home Run Derby.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jul 14, 2014
Wieden & Kennedy New York
Production Company:
O Positive
David Shane

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.