Creativity

ESPN: Towel Around the World

Go crazy with your Terrible Towel.

Published on Sep 27, 2011

Editor's Pick

The Pittsburgh Steelers' Terrible Towel - one of the most famous fan props in football - will be the centerpiece of the next spot in ESPN's 'It's Not Crazy, It's Sports' campaign.

Passionate Steelers' fans have long been known to photograph their beloved yellow Towel in locations around the world, so ESPN is asking fans to submit their best photos and videos via a dedicated website (where there's a link to buy a towel, if you don't have one already). The most memorable submissions will be incorporated into a spot featuring real fans celebrating the towel in all of its terribleness.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Sep 27, 2011
Agency:
Wieden & Kennedy New York
Client:
ESPN
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Art Director:
Alan Buchanan
Copywriter:
Eric Steele
Developer:
Husani Oakley
Developer:
Jason Tighe
Information Architect:
Laurie Jarzemsky
Senior Digital Designer:
Ben Guernsey
Director, Technology:
Husani Oakley
Assistant Director, Interactive Production:
Marc Maleh
Content Producer:
Nick Setounski

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.