Soccer Stars Get Heroic in ESPN's Poster Campaign

W+K New York and Cristiano Siqueira Create Gorgeous Graphic Prints

Published on May 22, 2014

Editor's Pick

During World Cup 2010, ESPN and Wieden + Kennedy New York created a series of gorgeous street-style murals to promote the broadcaster's coverage of the games. They return in 2014 with another beautiful poster effort depicting the various participating countries, featuring the work of Brazilian artist Cristiano Siqueira. 32 of the posters depict key players from the various teams, while a final image illustrates the ultimate goal. They will be used in ESPN's various media throughout the tournament, across TV, digital and out of home.

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May 22, 2014
Wieden & Kennedy New York
Cristiano Siqueira

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