Broaden Your Mind, Says Expedia in Spot Breaking During Inauguration

Ad by 180 LA Highlights Importance of Experiencing Other Cultures

By Alexandra Jardine. Published on Jan 20, 2017

Editor's Pick

Expedia debuts a new TV ad today during CNN's coverage of the Presidential Inauguration -- and its theme may resonate with viewers.

The spot, by 180 LA, isn't just about taking a vacation -- it touches on the idea that travel can broaden the mind, help us overcome prejudices about others and deepen our understanding of different cultures.

Directed by John Hillcoat at Stink, the ad opens with a young woman asking an older man, on a Trans Siberian railway journey, about the need to travel and explore. As he gives his answer, we see her journey from girlhood, from a little girl peeking over her neighbor's fence to see what's on the other side, through her experiences traveling the world. Some are just pure fun and excitement -- kissing a man in the street in an Asian city -- and others are more sobering, as we see her taking part in a protest and helping refugees from dinghies as a volunteer.

As she grows older, we see her interacting with people from different countries and cultures, at one point donning a headscarf. "You'll narrowly influence some narrow minds," says the voiceover -- a line that might seem particularly meaningful today. The spot ends with the woman now older, having the same conversation with a younger man on the train.

It's a thought-provoking spot, with echoes of Airbnb's recent work in which travel is portrayed not just a getaway but a means to living a better life. It also provides serious temptation for viewers hoping to experience something different as they watch the Inauguration of Donald Trump.

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Jan 20, 2017
180 LA
Senior Director, Brand Marketing:
Vic Walia
Brand Marketing Manager:
Jessica Eichner
Chief Creative Officer:
William Gelner
Creative Director:
Pierre Janneau
Creative Director:
Dan Kroeger
Associate Creative Director:
Cary Ruby
Associate Creative Director:
Florian Bodet
Head of Integrated Production:
Natasha Wellesley
Executive Producer:
Craig Keppler
Group Account Director:
Rachel Gilmour
Brand Director:
Brooke Stites
Brand Manager:
Allison Landrum
Brand Manager:
Jens Bracht
Creative Planner:
Becca Taylor
Planning Director:
Anne Heuer
Business Affairs Director:
Loretta Zolliecoffer
Production Company:
Stink LA
John Hillcoat
Director, Photography:
Robert Elswit
Managing Director:
Jeff Baron
Executive Producer:
James Cunningham
Scott Craig
Shoot Locations:
Uruguay & Malaysia
Editorial Company:
Exile LA
Elliot Graham
Assistant Editor:
Brandon Lawrence
Executive Producer:
Carol Lynn Weaver
Brittany Carson, Ashley Bartell, Toby Louie
Visual Effects House:
Flame Artist:
Rob Trent
Executive Producer:
Helen Park
Mary O'Gara
Kristin Thoegersen
Recording Studio:
Zac Fisher
Executive Producer:
Susie Boyajan
We Are Walker
Robert Miller
Founder/Executive Producer:
Sara Matarazzo
Sound Design:
Per Hallberg
Lauren Cascio

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