The Boy Who Cried Wolf Grew Up to Be A New Zealand Beer Fan

Colenso BBDO's Export Gold Spot Shows a Guy Going to Great Lengths to Save a Well

Published on Oct 09, 2013

Editor's Pick

Ah, finally, the hero we all need -- and deserve. The protagonist of Colenso BBDO's hilarious spot for New Zealand beer Export Gold is a true-blue fire-fighting town savior, who, thanks to an eerily good connection with his trusty dog, figured out that there was a fire at the "Old Well," and sped off to go and put it out -- never mind the fact that he was in the middle of his chores. Except, there certainly seem to be a lot of fires at that well. We just wonder if his fate will go the way of the boy who cried "Wolf!" over, and over again.

The spot also features a weirdly catchy jingle and was directed by Finch's Nick Ball.

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Oct 09, 2013
Nick Worthington
Export Gold
Creative Director:
Levi Slavin
Creative Team:
Simon Vicars
Creative Team:
Brett Colliver
Head of Planning:
Andy McLeish
Production Company:
Nick Ball
Production Company Producer:
Nikki Walker
Production Company Producer:
Sarah Cook
Music Company:
Sound Director:
Jonathan Dreyfus
Sound Director:
Shane Taupiri
DB Breweries:
Maud Meijboom-van Wel
DB Breweries:
Jarrod Bear
DB Breweries:
Julia Imlah
DB Breweries:
Tony Wheeler

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