Facebook: 2012 Matters

Your views, up in lights.

Published on Jan 30, 2012

Editor's Pick

You may have always dreamed of having your name in lights, but now your political opinions could be in lights too - in no less than Times Square, with Facebook's new 2012 Matters political app.

Facebook developed 2012 Matters during a 24-hour 'hackathon' together with R/GA. From this week, Facebook users will be invited to like the page, and share their opinions on everything from the economy to the environment in the run up to the 2012 elections, with the focus on ranking the three areas most important to them. If they opt in, their views, together with their Facebook profile photos, will be broadcast on a Thomson Reuters billboard in Times Square. Meanwhile a Nasdaq digital billboard will display the issues that are most important to users, state by state.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jan 30, 2012
R/GA New York

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.