Facebook Explores the Nature of Friendship in Nostalgic, Emotive Spots

Likes and Shares Are Brought to Life in Charming Vignettes

Published on Feb 17, 2015

Editor's Pick

Without friendships, Facebook wouldn't exist, so the social network has released a series of ads on the site that explore the nature of friendships and how we collect them. The film seen here, "Our Friends," is a series of charmingly-filmed vignettes with a background narrration all about how friendships over the years affect the trajectory of our lives. The implied message, via language about "likes" and "shares," is that while we might have left these people behind, they're still with us thanks to Facebook.

Another spot, "Friend Request," is more about how we identify and make friends, and when someone goes from being an acquaintance to someone you'd, er, want to friend on Facebook. "Girl Friends" is about female bonding. The "friendships" are all beautifully captured with appropriately nostalgic music -- a piano version of Madonna's "Like a Prayer," for instance, for the girlfriends spot and another of The Cure's "Close to Me" for "Friend Request." What all of them have in common is that they're designed to make us think emotionally about our friendships past and present -- and of course, though it goes unsaid, how lucky we are to be able to keep in touch with them.

The spots were directed by Mike Mills at MJZ, and created in house by Facebook's Factory.

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Feb 17, 2015
The Factory at Facebook
Mike Mills
Production Company:
Executive Vice President/Executive Creative Director:
Scott Trattner
Creative Director:
Kevin Butler
Associate Creative Director:
Omid Rashidi
Spot Welders
Moving Picture Company
Mix and Sound Design:
Lime Studios

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