Farmers Insurance: Build Your Own Costume - Hulk

A new kind of Superhero.

Published on Apr 11, 2012

Editor's Pick

RPA and director Roman Coppola bring back the next installment of Farmers Insurance work, featuring the University of Farmers and J.K. Simmons -- with a superhero twist. The spot, "Suit Up," features the insurance agents as superheros (with not-so-impressive powers) calling themselves the "superheroes of insurance."

The print work features six hand-drawn illustrations that will be posted on the Farmers Insurance Facebook page to show how you can make your own Avengers/Insurance costumes. Because, you know, it's only a few months until Halloween. A special edition "comic ad" by Marvel Custom Solutions recreates the TV spot in comic book form to run in select Marvel books in the summer.

Check out the behind the scenes video for the spot here.

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Apr 11, 2012
Farmers Insurance
Executive Vice President, Executive Creative Director:
Joe Baratelli
Senior Vice President/Group Creative Director:
Pat Mendelson
Creative Director:
Tom Hamling
Creative Director:
Laura Hauseman
Art Director:
Ben Tolbert
Chris Juhas
Roberto Ezzevalli
Jill Winterbottom
Brand Manager:
Melanie Tongas
Art Producer:
Rosie Ollero

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