Creativity

FedEx: Enchanted

Magical.

Published on Dec 02, 2011

Editor's Pick

FedEx touts its low emission vehicles and sustainability efforts with a nicely produced spot out of BBDO NY and Smuggler/Psyop. Set in an enchanted forest with a deep-voiced narrator, the spot tells the story of how a shipping giant befriended a forest. Forest backplates were created with live-action with lighting drawn from that, and then integrated with animation.

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Credits

Date
Dec 02, 2011
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
FedEx
Executive Creative Director/Production:
Greg Hahn
Executive Creative Director/Production:
Mike Smith
Executive Agency Producer:
Amy Wertheimer
Executive Agency Producer:
Diane Hill
Senior Creative Director/Art Director:
Nick Klinkert
Senior Creative Director/Copywriter:
Tom Kraemer
Creative Director/ Copywriter:
Chris Beresford-Hill
Music Executive Producer:
Rani Vaz
Production Company:
Smuggler/Psyop
Director:
Psyop
Director:
Marco Spier
Director:
Marie Hyon
Director, Photography:
Fredrick Elmes
Line Producer:
Donald Taylor
Senior Producer:
Crystal Campbell
Music House:
Human
Audio Mix:
Sound Lounge
Mixer:
Tom Jucarone
Editor:
Cass Vanini
Edit House/Visual Effects:
Psyop
Flame Artist:
Nick Tanner

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