FedEx: Enchanted
Magical.
Published on Dec 02, 2011
Editor's Pick
FedEx touts its low emission vehicles and sustainability efforts with a nicely produced spot out of BBDO NY and Smuggler/Psyop. Set in an enchanted forest with a deep-voiced narrator, the spot tells the story of how a shipping giant befriended a forest. Forest backplates were created with live-action with lighting drawn from that, and then integrated with animation.
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Credits
- Date
- Dec 02, 2011
- Agency:
- BBDO New York
- Chief Creative Officer:
- David Lubars
- Client:
- FedEx
- Executive Creative Director/Production:
- Greg Hahn
- Executive Creative Director/Production:
- Mike Smith
- Executive Agency Producer:
- Amy Wertheimer
- Executive Agency Producer:
- Diane Hill
- Senior Creative Director/Art Director:
- Nick Klinkert
- Senior Creative Director/Copywriter:
- Tom Kraemer
- Creative Director/ Copywriter:
- Chris Beresford-Hill
- Music Executive Producer:
- Rani Vaz
- Production Company:
- Smuggler/Psyop
- Director:
- Psyop
- Director:
- Marco Spier
- Director:
- Marie Hyon
- Director, Photography:
- Fredrick Elmes
- Line Producer:
- Donald Taylor
- Senior Producer:
- Crystal Campbell
- Music House:
- Human
- Audio Mix:
- Sound Lounge
- Mixer:
- Tom Jucarone
- Editor:
- Cass Vanini
- Edit House/Visual Effects:
- Psyop
- Flame Artist:
- Nick Tanner
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