FedEx: Solutions That Matter website
It all starts with the delivery.
Published on Feb 02, 2012
Editor's Pick
BBDO has developed an interactive site for FedEx that takes the viewer on a reverse timeline journey to show how a Fedex delivery can impact on healthcare, auto manufacturing, sustainability and small business. B-Reel was the production company on the project.
B-Reel director Johan Perjus filmed the reverse timeline of a shipment's journey, freezing every step for emphasis. The film was created in multiple passes using a motion control rig. Its 'frozen time' effects used Milo Motion Control for the dynamic camera movements.
Visitors simply move their cursor to the right to see the story unfold in reverse order; for example, a man shown having a coffee outdoors at a cafe is then shown having open heart surgery, and receiving a transplant in a box delivered by FedEx. The digital experience complements BBDO's 'Solutions That Matter' campaign for FedEx, using case studies that are highlighted in TV spots.
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Credits
- Date
- Feb 02, 2012
- Agency:
- BBDO New York
- Chief Creative Officer:
- David Lubars
- Client:
- FedEx
- Executive Creative Director/Production:
- Greg Hahn
- Executive Creative Director/Production:
- Michael Smith
- Executive Creative Director/Production:
- Mathias Appelblad
- Group Creative Director:
- Larry Corwin
- Group Creative Director:
- Ricardo Landim
- Senior Copywriter:
- Adam Calvert
- Senior Art Director:
- Paul Wagner
- Senior Art Director:
- Anne Bioty
- Content Producer:
- Namik Minter
- Executive Interactive Producer:
- Douglas Stivers
- Interactive Senior Producer:
- Tena Goy
- Associate Interactive Producer:
- Sara Kayden
- Digital Production Company:
- B-Reel
- Film Production Company:
- B-Reel Films
- Director:
- Johan Perjus
- Executive Producer:
- Susan Rued Anderson
- Executive Producer:
- Pelle Nilsson
- Executive Producer:
- Johannes Ahlund
- Producer:
- Lars Nordenson
- Director, Photography:
- Mattias Andersson Rudh
- Production Designer:
- Betsy Angerman
- Motion Control:
- Syndicate
- Mobile Production:
- Doubleleft
- Sound Design:
- Antfood, Headroom
- Music:
- Jon Hopkins
- CG and Effects and Post Production Company:
- Magoo 3D Studios
- Producer:
- Henrik Jernberg
- Visual Effects Supervisor:
- Jens Lindgren
- Compositing:
- Frida Nerdal
- Compositing:
- Jens Lindgren
- Compositing:
- Thomas Volkmann
- 3D Lead Artist:
- Par Wahlund
- 3D:
- Emil Meiton
- Editor:
- Frederik Akerstrom
- Editorial Company:
- Colapse International
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