FEMA: The Day Before

Just another not-so-ordinary day.

Published on Sep 19, 2012

Editor's Pick

Everyday is ordinary, until it isn't. That's the message of a new PSA from FEMA and the Ad Council, out of Leo Burnett. Based on research that indicated that emergency preparedness often doesn't happen because people don't think an emergency can take place in their communities, the new film focuses on how ordinary and commonplace everything seems right before something terrible happens. Using the splitscreen technique, which seems to be the creative trick du jour, the spots feature a typical day in the 1980s, juxtaposed with a typical day today. The campaign was created pro-bono by Leo Burnett.

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Sep 19, 2012
Leo Burnett
Vice President, Executive Producer:
Rob Allen
Associate Creative Director:
Guybrush Taylor
Vice President/Creative Director:
Ryan Wagman
Production Company:
Guillaume De Fontenay
Director, Photography:
John Houtman
Executive Producer:
Jeff Scruton
Rob Newman
Post Production Company:
Head of Visual Effects/Animation:
John Fragomeni
Composing Supervisor:
Chris Noellert
Executive Producer:
Patrick Nugent
Post Producer:
Leighton Greer
Erik Barnes

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