FIFA 10: How Big Can Football Get?

The FIFA 10 campaign kickoff spot

Published on Sep 18, 2009

Editor's Pick

Wieden + Kennedy Amsterdam kicks off its latest integrated campaign for EA's blockbuster FIFA game with this anthem spot. The ad debuts this weekend during the Manchester City v Manchester United match.

The How Big Can Football Get campaign was inspired by the massive FIFA game play figures ( EA says two million FIFA games are played daily) and will include web films, an online football community, a documentary and other elements.

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Sep 18, 2009
Wieden & Kennedy Amsterdam
EA Sports
Executive Creative Director:
John Norman
Executive Creative Director:
Jeff Kling
Creative Director:
Edu Pou
Creative Director:
Joakim Borgstrom
Art Director:
Barney Hobson
Rick Chant
Agency Head of Production:
Corey Bartha
Agency Producer:
Cat Reynolds
Johnny Green
Production Company:
Matthew Brown
Director, Photography:
Joost Van Gelder
Director, Photography:
Stuart Graham
Production Designer:
Guillaume Amosse
Production Designer:
Dan Betteridge
Neil Smith
Editorial Company:

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