More Super Bowl Puppies, as FirstBank Reminds us Ads Aren't Real

Just Like GoDaddy and Bud, Local Super Bowl Spot Revolves Around a Dog

Published on Jan 30, 2015

Editor's Pick

Just like GoDaddy and Budweiser, FirstBank's Super Bowl campaign revolves around a cute yellow puppy. But, unlike the former, it's well prepared for any backlash.

The first of two commercials features a kid who really, really wants to buy the puppy. Only his Dad's run out of cash, and by the time he gets hold of some, it's gone to some other kid. The ad then reminds us we can bypass ATMs with FirstBank's person-to-person transfer service.

In case, however, we think that's too cruel, the bank is also running this post-game ad in which the kid explains he's just an actor, prefers cats to dogs anyway -- and that commercials aren't real.

The first ad, by TDA/Boulder is a local buy, only running in the Colorado in the third quarter (and in Arizona pre-game). But with the whole campaign running online, FirstBank can hope to make some mileage out of the whole puppy meme.

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Jan 30, 2015
Creative Director:
Jeremy Seibold
Art Director:
Haley Garyet
Executive Creative Director:
Jonathan Schoenberg
Executive Creative Director:
Thomas Dooley
Speck and Gordon
Production Company:
Director, Photography:
Jo Willems
The Mill
Mix and Sound Design:
Lime Studios

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