A 'lucky sign' is something rather different in this Norwegian lottery ad

Matias and Mathias direct funny spot for Oslo's Try inspired by an unusual idea

By Alexandra Jardine. Published on May 24, 2018

Editor's Pick

A funny TV spot from Norwegian scratchcard lottery Flax is possibly the first ad we've ever seen to show an astronaut on the toilet.

The spot shows the astronaut finishing off his business and sending his foil-wrapped waste out into orbit as his colleague comments "Shit in space."

Down on earth, some people watching the night sky see it flying past -- and mistake it for a shooting star. The tagline? "The world is full of lucky signs."

Full marks to creative agency Try and directors Matias & Mathias of Bacon for original thinking on this one.

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May 24, 2018
Try Oslo
Art Director:
Ester Hjellum
Art Director:
Jørgen Bøhle Bakke
Account Manager:
Eivind Moe
Account Manager:
Cecilie Thue
Production Company:
Matias & Mathias
Øystein Dyb
Executive Producer:
Magne Lyngner
Visual Effects Supervisor:
Ola Jacob Nestande
Post Producer:
Eli Mari Sandal
Services Company:
Radioaktive Film
Director, Photography:
Andreas Bjørseth
Production Designer:
Roland Mylanus
Sound Designer:
Andreas Waag Martinsen
Julien Alary

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