Creativity

Folksam: Emotions Barometer

This is how Sweden feels right now.

Published on Nov 15, 2010

Editor's Pick

For Folksam, one of Sweden's largest insurance companies, Akestam Holst launched this Emotions Barometer site that gauges the emotional temperature of the country. The site poses a game of 20 questions to the visitor and translates that info to the emotional variations across the country. It also provides users with an idea of others who share their passions as well as links to their areas of interest.

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Credits

Date
Nov 15, 2010
Agency:
Akestam Holst
Client:
Folksam
Creative Director:
Martin Cedergren
Art Director:
Johan Landin
Copywriter:
Filip Laurent
Creative Planner:
Jerker Winther
Production Company:
Stopp

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